|
COMPETITION & |
CONCURRENCE & CONSOMMATEURS |
|
call to tender / call for bids |
appel d’offres |
|
client |
client (B2B) |
|
competition |
concurrence |
|
competition / contest |
compétition d’agences |
|
competitive analysis |
analyse concurrentielle |
|
competitor |
concurrent |
|
consumer |
consommateur |
|
consumer demands |
attentes des consommateurs |
|
consumer goods |
biens de consommation |
|
consumer needs |
besoins des consommateurs |
|
customer |
client (B2C) |
|
niche |
créneau / niche |
|
|
|
|
MARKETING STRATEGY |
LA STRATÉGIE MARKETING |
|
advert / commercial spot |
spot publicitaire |
|
advertise a brand |
faire de la publicité pour une marque |
|
advertisement |
publicité |
|
advertiser |
publicitaire |
|
advertising |
publicité |
|
advertising agency |
agence de publicité |
|
advertising campaign |
campagne de publicité |
|
attract |
attirer |
|
attractive |
attrayant |
|
brand building |
image de marque |
|
campaign |
campagne |
|
catchphrase |
accroche |
|
convey a message |
faire passer un message |
|
convince someone |
convaincre quelqu’un |
|
create a campaign |
concevoir une campagne |
|
fees |
honoraires |
|
forward / long-term planning |
planification à long terme |
|
hoarding / billboard |
panneau publicitaire |
|
hype / plugging |
matraquage publicitaire |
|
instructive |
instructif |
|
launch a campaign |
lancer une campagne |
|
logo |
logo |
|
market |
marché |
|
media plan / strategy |
plan media |
|
persuade |
persuader |
|
prime-time |
aux heures de grande écoute |
|
promotional event |
action promotionnelle |
|
sell the rights |
vendre les droits |
|
slogan |
slogan |
|
specifications |
cahier des charges |
|
sports marketing agency |
agence conseil en marketing sportif |
|
strategic objective |
objectif stratégique |
|
strategic planning |
planning stratégique |
|
stress an idea |
insister sur une idée |
|
threaten |
menacer |
|
trigger |
déclencher / activer |
|
|
|
|
MARKETING TOOLS |
LES OUTILS MARKETING |
|
budget |
budget |
|
direct marketing |
marketing direct |
|
market research |
étude de marché |
|
marketing budget |
budget marketing |
|
marketing mix |
mix marketing |
|
marketing plan |
plan marketing |
|
opportunities |
opportunités |
|
place |
place |
|
price |
prix |
|
product |
produit |
|
promotion |
promotion |
|
sponsorship deal/contract |
contrat de sponsoring |
|
sports industry |
marché du sport |
|
strengths |
forces |
|
supply and demand |
l’offre et la demande |
|
SWOT analysis |
analyse SWOT |
|
target |
cible |
|
threats |
menaces |
|
weaknesses |
faiblesses |
|
|
|
|
KEYWORDS |
|
|
branding |
positionnement de la marque |
|
business strategy |
stratégie de l’entreprise |
|
case study |
étude de cas |
|
celebrity endorsement |
sponsoring individuel |
|
communication tools |
outils de communication |
|
company / firm |
entreprise / société |
|
consumer behaviour |
comportement du consommateur |
|
corporate foundation |
fondation d’entreprise |
|
create greater awareness |
améliorer la visibilité |
|
define a strategy |
définir une stratégie |
|
drive / boost sales |
stimuler les ventes |
|
endorse / sponsor |
sponsoriser |
|
endorsement / sponsorship |
sponsoring |
|
enhance employee morale |
améliorer la motivation interne |
|
evaluation tool |
outil d’évaluation |
|
fame |
notoriété |
|
financial contribution |
contribution financière |
|
image |
image |
|
improve image |
améliorer l’image |
|
licensing |
exploitation de licence |
|
long–term relationship |
relation à long terme |
|
market share |
part de marché |
|
material contribution |
contribution matérielle |
|
one-off event |
événement ponctuel |
|
partnership |
partenariat |
|
positive effects |
retombées positives |
|
shared value |
valeur partagée |
|
short–term deal |
accord à court terme |
|
sponsored event |
événement sponsorisé |
|
sponsorship deal |
contrat de sponsoring |
|
sponsorship kit |
dossier de sponsoring |
|
sponsorship policy |
politique de sponsoring |
|
sponsorship strategy |
stratégie de sponsoring |
|
technical contribution |
contribution technique |
|
valuation |
valorisation |
|
win bonus |
prime de victoire |
|
|
|
|
EXPRESSIONS |
|
|
to cater to the needs |
satisfaire les besoins |
|
to get value for money |
être rentable |
|
to implement a policy |
mettre en œuvre une politique |
|
to make / secure / clinch a deal |
passer un marché |